Friday, February 14, 2014
We've been having fun in the office creating visual elements to use in our social media marketing. Check out our first two creations below.
Posting images is ALWAYS a better idea than just posting "boring text." We'll get a lot more Likes, Shares, and Comments using these on Facebook than we would by just including a random link or book cover image.
Our creative juices are flowing and we have a lot more in the works and ready to post soon. One might even involve Slash. Stay tuned if you are scratching your head.
Until then . . .
Monday, January 20, 2014
Whether you want to read about ancient history, Fredericksburg, WWII, or military wives, you'll find the perfect choice! Click on the image below now to start browsing.
Thursday, January 16, 2014
The award is given by the Forrest Cavalry Corps to authors writing on the subject of Southern history ranging from the colonial period to present time. Judges tasked with determining a winner of the award focus on three areas: writing style, depth of research conducted, and contribution to the historiography of the subject.
According to Matthew C. Edwards, Forrest Cavalry Corps Adjutant and Treasurer, Mingus’s book excelled in all three areas. “The book proves to be clear, concise, and well written. It is the type of book that once picked up; it is difficult to put down. Secondly, Mr. Mingus has made extensive use of primary and secondary sources, showing that he has mastered his subject matter, Edwards said. “Finally, Mr. Mingus has made a substantial contribution to the history of the War Between the States. In a day and time where the lives and adventures of many Confederate Generals has been told and retold, Mr. Mingus tells the story of a Confederate General little known to many Civil War enthusiasts, thus breathing a breath of fresh air into a subject not yet explored,” Edwards concluded.
“I am pleased and deeply honored to receive this award for my biography of Extra Billy Smith. He was a colorful character whose career has too long been overlooked,” Mingus said. “Bringing him back to the limelight for modern readers has been a pleasure, and I greatly appreciate the recognition with this award.”
William “Extra Billy” Smith was a shrewd postal contractor, skilled attorney, five-term
congressman, Confederate congressman, and governor of
U.S. during two wars, as well as a Confederate colonel and
the oldest general in either army at Virginia . Mingus’s biography draws upon a wide array of newspapers,
diaries, letters, and other firsthand accounts to paint a broad, deep, and
colorful portrait of one of the South’s most interesting leaders and devoted
About Scott L. Mingus, Sr.: Scott L. Mingus, Sr. is a scientist and executive in the paper and printing industry. He maintains a popular blog on the Civil War history of his home in
, for the York Daily Record (www.yorkblog.com/cannonball), and
is a sanctioned Civil War tour guide for the York County Heritage Trust. Scott
is the author of five scenario books on wargaming and together with his wife
Debi, published CHARGE!, the leading international magazine for Civil
War miniature wargaming. York
About Savas Beatie LLC: Savas Beatie LLC is a leading military and general history publishing company. Read more about Confederate General William “Extra Billy” Smith, including excerpts and an interview with the author, at http://tinyurl.com/kcb63g4.
Phone: 916-941-6896, Fax: 916-941-6895
Monday, December 16, 2013
Nearly six months ago, Savas Beatie did one of the best things it’s done since the company was founded in 2004. We held an Author Conclave. (“A what?” you might ask, probably followed by a “Why?”)
Wednesday, December 4, 2013
Our best offer ever: Order ANY in-stock title on our website, then simply use the coupon code in the image and get The Complete Gettysburg Guide 2-disc Audio Tour for only $10... order TWO books and get the Audio Tour FREE! Start browsing now.
Tuesday, November 19, 2013
Like many companies large and small, we use Constant Contact (an online marketing company program) to create emails for our readers and accounts. We use it to send out a monthly newsletter to a nice number of subscribers, email readers each time we have a special offer on a new book or an announcement about an upcoming author event, and to send pitches to media suggesting authors as source/guests.
We give a lot of thought to email subject lines. What works? What doesn't? What makes people click to open it? This post on the Constant Contact blog has great examples of different types of subject lines, their purpose, and how to use them to engage your audience. (Or, let's face it, just to get them to open the email.)
I looked back through our archive of marketing emails and here is a handful of different types of subject lines we've used recently:
- Civil War presentation in NYC - or get a signed copy no matter where you live!
- Only $3.99 for U-boat book Steel Boat, Iron Hearts - Limited time only!
- Interview Idea! New York City, the Civil War, and the 150th Anniversary. Wait--What?
- 150th Chickamauga Anniversary Offer - SIGNED copies of the new book!
The majority of our email subject lines use "The command" or "The teaser" approach. Maybe we should give "The list" a try . . . "Top Five Savas Beatie books that should be on your Christmas list" perhaps?